应用
巴尼 School of Business

市场营销

一瞥

Prepare for marketing leadership jobs with a 市场营销 major from the 巴尼 School of Business. Concentrations allow you to specialize your skills 和 tailor them to your career goals.

全职
Rolling 入学

Degrees Offered

总学分

Bachelor of Science

120

12

立博体育官网 the Major

Student showing a presentation on her computer

The 市场营销 major includes core business classes, to give you a background in all areas of for-profit companies 和 nonprofits. Then, delve deeper into the marketing field with more specialized classes. You may also choose any of the following concentrations to focus your career path.

  • 国际 市场营销
  • 市场营销 Communications
  • 零售业
  • Services 市场营销
An internship ties it all together, giving you h和s-on experience for your resume 和 skills to use in your first job.

Degree Requirements

The program combines core classes, specialized courses, electives, 和 an internship. You will graduate with a Bachelor of Science in Business Administration.

For course descriptions 和 complete list of requirements, visit our 课程目录.

Featured Core Classes

  • Business 和 Professional Communication
  • 管理 和 Organizational Behavior
  • Operations 管理
  • The Legal Environment of Business

Specialized 市场营销 Courses

  • Consumer Behavior
  • 市场营销 Research
  • 市场营销 Strategy

Other Requirements

  • Internship in 市场营销
  • 选修课

职业前景

Our graduates follow career paths in fields such as 销售, advertising 和 promotions, 零售, marketing research, 和 market analysis. They work in large 和 small, domestic 和 global, corporate 和 not-for-profit organizations, 和 in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, 品牌经理, or other positions that require creativity 和 excellent communication skills.

Kaiya Scott '22, M'23, 市场营销 Major, 3+1 Program

Internship with Micro Business Incubator (MBI)

"The 巴尼 School of Business has been incredibly helpful. The professors taught me discipline, how to create professional documents, 和 how to email my colleagues in an appropriate way., Also, 巴尼 events taught me how to better socialize."

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立博体育官网 the 小

Are you interested in learning more about marketing but prefer to major in another subject? You can minor in 市场营销. 访问 our 课程目录 for specific requirements for 巴尼 studentsnon-巴尼 students.

招生

Applications for admission are considered on a "rolling basis." We look forward to welcoming you to 巴尼!

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